Develop

Your

Brand

Complete control

01. Ideation

Everything begins with a coffee and an exploration of your business, your ideals, the customers you want to reach, and importantly, the message and feeling you want to convey. We develop an identity that suits your industry and reflects your company's personality. We'll create brand colours, typography, and representations of your agreed logo. See what cultural references, photography, and style fit best and produce a logo mark that is custom and tailored to you.

02. Logo Development

The chosen logo is developed alongside a colour palette and typography. We create representations of it in both horizontal and vertical formats to demonstrate its flexibility for any application, covering every use case, from the smallest form on online platforms to large-format displays such as exhibitions. 

" Exceptional, hugely creative, always going that extra mile! "

Maggie Mullan RIAS RIBA FRSA FSAScot 

 Founder MMA

03. Visualising Your Brand

To help visualise how your logo works across various materials and settings, we'll create mock-ups of the correct logo format for small spaces, such as browser tabs or a pen, to large-format billboards. A full range of use cases for print, signage, and across all digital platforms gives you confidence that your logo works well in every environment.

04. Photographic style, patterns and icons

In this phase, we will develop a 'bank' of industry-related branded icons, source stock images and stock video to help portray a consistent brand style, create branded patterns and gradient backgrounds. These can be used for future marketing campaigns, enabling your team to quickly develop a PowerPoint presentation, create a flyer, or prepare for an event with confidence.

Note: You will be provided with a bank of approximately 50 logos in each of your brand colours in PNG format to make it easier for your team and associates to use. We will also define your colour palettes for digital use (RGB), print (CMYK), Pantone (paint), and RAL (signage) formats, as well as source files for your team and other professionals' use. 

05. Social media templates

Support your business with a content plan and a set of typical communications that provide you with various templates to depict types of communications bespoke to your company and brand. We will create landscape templates for Facebook and LinkedIn posts, as well as Instagram posts (4:5 aspect ratio, carousels, and 9:16 aspect ratio for reels).

Enable your team with Adobe Express.

We will pre-load Adobe Express with your fonts, colour palettes, your stock imagery, social media templates and logos. This easy-to-use design package (akin to Canva) is a simple tool that allows you to draw more stock imagery, video, and develop and resize social media posts easily. We will provide you with a video walkthrough that details how to use the brand and templates correctly.

NB: Adobe Express costs $9.99 per month with a 30-day free trial.

Adobe Express

06. Brand Guidelines 

Brand guidelines ensure a clear and consistent set of rules that define how your brand looks and sounds. The work we undertake with you during the branding process provides the foundations of what we produce with your brand guidelines document. It gives you a deep dive into your mission, vision, and values. It provides guidelines for how your brand should be used, including colours, fonts, images, video, photography, and tone of voice in your communications. 

It ensures everyone, from designers to staff, communicates your brand consistently across all platforms, helping build recognition and trust over time.

Is Your Brand Making the Right Impression?

Let us review your current logo for clarity, consistency, and impact - free of charge. We’ll provide actionable feedback to strengthen your visual identity and help your brand stand out. No obligation, just expert insight.

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