Your branding

tool kit

Take control

00. Brand Audit

We work with your existing logo to ensure it is technically correct and visually balanced. Extend the colour palette and work to develop suitable typography for print, online, and contrasting use cases, such as testimonials or essential information.

" I’d always liked the logo, but something about it never quite felt right — I just couldn’t put my finger on it. This process brought clarity and balance to the design, providing us with a fully functional toolkit that we can move forward with confidence. "

Graham Cashin

 GMC Propery Director

01. Visualising Your Brand

To help visualise how your logo works across various materials and settings, we'll create mock-ups of the correct logo format for small spaces, such as browser tabs or a pen, to large-format exhibition prints. A full range of use cases for print, signage, and across all digital platforms gives you confidence that your logo works well in both vertical and horizontal spaces. We will provide you with a colour palette for digital (RGB), print (CMYK), Pantone (paint) and RAL (signage).

Next, we'll develop a bank of logos in each of your brand colours to enable ease of use for your team and associates.

02. Logo Development

Having access to perfectly formatted logos in all formats allows your team to swiftly develop a PowerPoint presentation, design a flyer, or prepare for an event. There are often last-minute requests for branded workwear or flyers, and with a collection of logos, you can work efficiently and with confidence. We will provide a collection of PNG logos in various colours and orientations (ideal for social media and online use), along with the source files for digital and print professionals. 

03. Photographic style,

patterns and icons

How you represent your brand out in the world and maintain a consistent message requires an agreed-upon style of photography and videography. In this phase, we will develop a bank of stock images that portray a consistent photographic style, create patterns, gradients, a set of industry-relevant and on-brand icons that can be used as backgrounds or overlays on photography to generate more interest and build a cohesive well thought through experience and can be used in a versatile way for for future marketing campaigns.

04. Social media templates

Support your business with a content plan and a set of typical communications that provide you with various templates to depict types of communications bespoke to your company and brand. We will create landscape templates for Facebook and LinkedIn posts, as well as Instagram posts (4:5 aspect ratio, carousels, and 9:16 aspect ratio for reels).

05. Brand Guidelines 

Brand guidelines ensure a clear and consistent set of rules that define how your brand looks and sounds. We interview you, undertake a deep dive into your mission, vision, and values, and produce guidelines for your logo use, colours, fonts, imagery, and tone of voice. It ensures everyone, from designers to staff, communicates your brand consistently across all platforms, helping build recognition and trust over time.

We enable your team to do more with Adobe Express.

We will pre-load Adobe Express with your fonts, colour palettes, your stock imagery, social media templates and logos. This easy-to-use design package (akin to Canva) is a simple tool that allows you to draw more stock imagery, video, and develop and resize social media posts easily. We will provide you with a video walkthrough that details how to use the brand and templates correctly.

NB: Adobe Express costs $9.99 per month with a 30-day free trial.

Adobe Express

Is Your Brand Making the Right Impression?

Let us review your current logo for clarity, consistency, and impact - free of charge. We’ll provide actionable feedback to strengthen your visual identity and help your brand stand out. No obligation, just expert insight.

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